Learning Engagements

PROJECT:
Coached executive and middle-management teams through the successful development and deployment of a differentiated business model. The goal was to evolve the organization from a product-centric business to a business consulting services firm.

RESULT:
As a result of our coaching and team workshops, our client transitioned from a product model to a consulting model over the course of three quarters while sustaining (and, in the last quarter, exceeding) revenue and qualitative benchmarks.

PROJECT:
Participated in a corporate reorganization by directing a team of marketing professionals in their newly formed roles, including skill set development initiatives.

RESULT:
Despite a reduction in headcount, the marketing department for this business unit was able to meet its deliverables according to plan.

PROJECT:
This project initially began as an analysis of the client's current practices for customer care and lead generation. Once we designed and implemented new sales operations methodology tied to product launch, we trained the internal sales support and field operations teams on the new process and technology.

RESULT:
Several new customer initiatives were implemented as a result of our analysis.  Those implementations directly resulted in a 60% increase in new sales leads.