I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am.
Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”? I learned there’s a big difference between walking or running seven miles and hiking seven miles!
Call it blind faith or dumb luck, but we made it there and back – and learned a few things along the way.
Lesson 5: Celebrate Your Wins
When we reached the top of the first peak, a fellow hiker opened his backpack and cracked open a bottle of Moet champagne. Although he had been through these mountains many times before, he realized that for many of us, this was our first time. We raised a glass and celebrated our first victory as we moved cautiously downhill to the second peak.
Lesson 6: If you’re Not Prepared, Improvise
Ignorance is bliss, and traveling with experienced hikers is the way to go. In retrospect, I probably could have been more prepared for the “simple seven-mile hike in the White Mountains”, but we improvised along the way. My fleece jacket became a towel after a while (we were thoroughly drenched from start to finish). I borrowed two walking sticks from another hiker (he had brought an extra pair). The phrase “tree hugger” took on a new meaning as I grabbed every branch in sight and slid down a 45-foot incline.
Lesson 7: When in Doubt, Keep Going
Throughout the day, turning back never occurred to me; in retrospect, we only stopped twice. Some of my fellow hikers sometimes questioned daylight availability and argued about which paths to take. I was a bit nervous when the compasses came out, but we appeared to stay on course. There was a critical point where we might have retreated and called it a day – the point of no return, but we didn’t.
Lesson 8: Never Underestimate How Long Things Take
The guidebooks estimated that our trip should be completed (under normal conditions) in six hours, and it took us nine hours. When we started, we didn’t understand all the variables that would affect our progress: fog, rain, slippery terrain, eroded trails, and slower hikers. When we returned, our friends were about to contact the state police to report us missing. Would we do it again? Sure. And this time, we’re so much wiser!
Which of these lessons sound familiar to you? We’d like to hear what you think!
I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am. Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”?
I learned there’s a big difference between walking or running seven miles and hiking seven miles!
Call it blind faith or dumb luck, but we made it there and back – and learned a few things along the way.
Lesson 1: Start with a Committed (and Experienced) Team
I knew that I would be with hikers who were more experienced than I was – one of our companions was looking to complete his list of “4,000’ Peaks Climbed”. In fact, the reason that I had signed up for this hike was to join a friend of mine – a nice way to spend a Saturday, right? When we arrived at the trailhead, it was cold, damp, foggy and rainy. Two of our members (including my friend) opted to stay back and enjoy a warm fire and lunch and drinks at a nearby restaurant. I decided to continue on and do the hike with 6 other strangers. After all, it was only seven miles, the rain had stopped and I figured we’d be home before dinner.
Lesson 2: Be Ready for the Pitfalls
Each hiker shared thoughts about the upcoming adventure as we prepared for our journey. The experienced hikers talked about routes, rain, wind, and fog. The novices (like me) talked about bathroom facilities, warm clothes, and lunch. We were all anxious to get started. Little did we know what was ahead of us. John Assaraf of “The Secret” fame describes the road to achievement and self-development much like driving a car in the dark: you may not be able to see what lies beyond the range of your headlights, but as you come closer, you can see more clearly. We were ready.
Lesson 3: Take Things as They Come
We planned to cover two 4,000 foot peaks in the White Mountains: Mt. Osceola and its counterpart, East Osceola. We scaled the first peak and forged ahead. Stepping over rocks and trying to stay on eroded paths, we encountered unpredictable trail conditions. At each turn and elevation, the terrain presented a new challenge (especially for the novices in the group, like me), and we plodded along, chattering the entire way. I noticed that when the chatter stopped, the terrain became more treacherous – a sign that we needed to pay more attention to what was ahead.
Lesson 4: Find Your Own Pace
The hiking group included novice and seasoned hikers alike. As time went on, the more seasoned hikers trudged ahead of the rest of the group, acting like scouts who returned to report what was ahead. It was not unusual for others in the group to drop back and wait for those of us who moved more slowly across the challenging terrain. We developed a kind of rhythm throughout the day, with smaller groups moving together, each at our own pace.
Have you conquered a challenge and applied it to business? What sort of business lessons have you learned?
Are you talking over the heads of your audience? It’s easy to do without realizing it.
One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries.
I recently had the opportunity to participate in a working session with the Board of a trade association in New England. The goal of the session was to educate the group on how to use social media business tools and social media marketing and then evaluate the best way to use them in the organization and each company. The session was a good learning experience for the participants and a reminder of basics that are easy to overlook.
If you want to NAIL your message and make sure you’re not losing your audience, here are some things to consider:
1. Everyone starts at their own place and moves at their own pace
The most difficult part about working with a large group is that everyone starts at a different place, and tends to move along at their own pace. It’s important to be mindful of this – and when someone doesn’t get it, stop and reinforce the concept.
2. New things can be intimidating
While we were talking about technology and how to include it in business, one participant claimed that “when the fax machine came, that should have been it”. Ok, so not everyone is an early adopter. Remember the first cell phones?
3. Change can be empowering
Some of the biggest challenges come from the ability to execute and provide real solutions to business problems using social media business tools. By the end of our time together, the creative juices in the group were flowing, and the room was buzzing with ideas.
4. If you don’t use it, you may lose it
We see this one a lot when we’re helping companies with solutions to business problems: we work with them to develop a process or to acquire new skills in the company. Unless the process is used consistently, it won’t “stick” in the company. The same goes for developing new skills. Make it a habit to take care of your online presence every day. When you continue to use these tools again and again, they’ll become part of your routine.
5. If you build it, will they come?
When you talk about introducing new ways of doing things, you inevitably make some folks uncomfortable. When we talk about “starting conversations” and “building relationships” with employees, suppliers, or prospects … well, that can be a bit uncomfortable for some. The real point here is this: if you create a way for your customers, employees and suppliers to communicate with you, be ready to enter into the discussion.
6. There’s safety in numbers
Forming partnerships is critical in today’s marketplace. Whether you’re outsourcing general tasks in your business, or looking for new ways to reach customers and market your products, don’t forget that there are others who are in the same boat. Find them, and look for ways to collaborate and share information with them.
7. Value is in the eye of the beholder
Let’s say you’re trying to get your arms around a specific issue – like moving a distribution center, or consolidating a product line. The amount of energy, time and money that you want to put into solving the issue depends on how valuable the outcome can be. Keep in mind that what might be worthwhile and valuable to some may not be to all.
8. You never know how people are going to react
The mental attitude of your audience will affect their reaction. And don’t forget: your business attitude is a choice.
Do you find that learning new things is intimidating? What’s been your experience with these? I’d love to hear your thoughts.
We originally posted this Healthy Business Checklist in 2008.
The checklist items are still valid over three years later, but there are a few significant adjustments…
1. Keep Your Plans Current
In 2008, we talked about taking a look at your sales funnel, and closely examining whether or not it needs adjustment.
Have customers put off purchasing until this year? Have any of your prospects indicated a significant shift in their business? What’s the current buyer behavior and has it changed? How/are you reaching your prospects and customers along the way? Are your sales, management and operations plans up to date?
The goal here is to settle on a planning method that works for you. It can be a formal mechanism (like a strategic planning initiative), or an approach to managing a particular piece of your business (like a faltering product line or an emerging new partnership). Need some thoughtstarters to get going? No matter the approach, take a fresh look.
2. A ‘We Rise And Fall Together’ Culture
In 2008, we wrote: “It’s often true that there’s safety in numbers, so encourage your team and the rest of the organization to look at positive, thoughtful ways to get handle the current economic climate. Engage the organization to work together with a team challenge, for example, to come up with five new ways to improve productivity.”
In this blog, Sam Fiorella of Sensei Marketing says, “My biggest wish for marketing in 2012 would be for marketers to have the courage to link the social media activities they are funded to deliver to the business’s bottom line: profit.”
With the widespread use and availability of social media business tools in 2012, you can’t help but find ways to improve productivity and work together toward a common goal.
3. Reach Out And Touch Someone
Shifts in global economic and business markets are often a great conversation starter. Over the past several weeks of this new year, I’ve received calls, emails, and tweets from vendors, clients, and clients who were “just checking in” to see how my business was running.
It’s always wise to keep communications open with prospects and clients in good times and in challenging ones. All it takes is a bit of discipline to get in the habit of checking in.
4. One Person’s Trash Is Another Person’s Treasure
I’ve often heard this saying regarding garage sales, which can also apply to your business.
Look for competitors who may abandon market segments where you can fill a need. Then, take another look at customers that may be underserved. Where in their lifecycle are your products and services? Can you reposition your products or services in a new or different way to appeal to a new/similar/extended audience?
5. Leading Change = Leading By Example
In 2008, we used examples from an interview with Fred Hassan, former CEO of Shering-Plough, about transforming an organization and leading by example – a year before Shering-Plough was merged with Merck & Co.
Today, lots of the same leadership qualities still hold true – and leading change means leading by example. Mike Myatt states it nicely: leadership is pursuit.
“Smart leaders understand it’s not just enough to pursue, but pursuit must be intentional, focused, consistent, aggressive, and unyielding.”
Mike Myatt
Now is a good time to lead change in your organization that can have a long-lasting impact.
For inbound marketing to succeed, companies must adopt the mindset of an inbound business. In other words, they need to align their inbound marketing efforts with the goals and processes of sales, product, IT, and other departments. For example, when inbound marketing yields more and different types of inbound leads, then sales need to be ready for a different conversation with a prospect. That requires changes to the sales process, and more training, and possibly another look at the company’s revenue model. Easier said than done, of course.
BLUE SAGE Consulting can help. Our inbound business consultants have worked with companies of all sizes and industries to make inbound marketing a key component of their overall business strategy, with a strong focus on:
Implementation:Inbound marketing involves many moving parts and requires much effort, so where to start? We’ll work closely with your in-house teams as they design their inbound marketing programs to ensure you understand the company-wide impact of the inbound approach.
Adoption:To ensure your entire organization is prepared for inbound marketing, BLUE SAGE provides various training/consulting services to get your team up and running quickly, from skills development workshops to live in-person coaching. We’ll ensure that your entire business is ready to meet the needs of the inbound approach.
Measurement:Which inbound marketing metrics hold significance for your business? BLUE SAGE will help you analyze a wide range of metrics to ensure that your business is making critical decisions based on accurate, relevant, and meaningful data.
Growth:Inbound marketing is never complete; it is always a work in progress, and improvements are always needed. We’ll help you determine what’s working and what isn’t and identify key growth areas for your inbound marketing programs.
