Imagine walking into a client meeting armed with robust insights you hadn’t seen before. This isn’t happenstance—it’s the power of using AI in your consulting practice.
As the business world rapidly evolves, consultants who harness AI’s potential position themselves at the forefront of providing value to their clients.
But how do you bridge the gap between AI’s promise and practical implementation?
This guide walks you through the process of integrating AI into your consulting practice to evolve how you deliver value to clients and stay ahead in a competitive landscape.
Assess Your AI Readiness for Consulting
Before diving into AI integration, assessing your consulting practice’s readiness is crucial.
Start by evaluating your current technology infrastructure and personal readiness. Do you have the necessary hardware and software to support AI tools? Are your data storage and processing capabilities sufficient? Are you and your team ready to learn and adopt new technology?
Next, identify the key areas where AI can make the most significant impact in your practice.
The EY whitepaper mentioned above suggests focusing on areas such as data analysis, client communication, project management, or predictive modeling. Prioritize these areas based on potential ROI and ease of implementation.
Practical Tip:
Conduct a SWOT analysis for you and your consulting organization focusing on AI integration. This will help you understand your strengths, weaknesses, opportunities, and threats in AI adoption.
Selecting the Right AI Tools for Your Consulting Practice
With a clear understanding of your needs, it’s time to choose the right AI tools for your practice. Research AI platforms designed explicitly for consulting or that can be adapted to your needs. There are hundreds of popular generative and no-code AI tools alone, so start your research by asking the AI what tools are available for your consulting area. This can be done with a simple prompt in ChatGPT, such as “Which AI tools are designed explicitly for healthcare consultants?”
Look for solutions that offer:
Data analysis and visualization
Natural language processing for document review
Predictive modeling capabilities
Client interaction management
Consider the scalability of these tools. Can the AI solution grow with your practice? Also, evaluate how well these tools can integrate with systems you may currently use for research, client data analysis, visualization, or content creation.
Actionable Advice:
Start small with a pilot project. Choose one area of your practice to implement AI and test its effectiveness before scaling or repeating with other projects.
Key considerations when selecting AI tools for consulting:
Ease of use and learning curve
Cost and ROI potential
Data security and compliance features
Vendor support and update frequency
Customization options for consulting needs
Developing an AI Implementation Strategy in Consulting
After assessing your AI readiness and selecting the right tools, the next step is implementation.
Let’s explore a real-world example of how a consulting firm successfully integrated AI into a client’s business processes, demonstrating a phased approach that you can adapt to your practice.
A 2024 case study by Green Urbaczewski and Urbaczewski illustrates how RevOppAI, a consulting firm, helped a specialty construction firm (SCF) implement AI solutions to enhance its customer journey and marketing efforts.
Their three-phase approach offers valuable insights for consultants looking to integrate AI into their practices:
Phase 1: Customer Segment Assessment
RevOppAI conducted an in-depth analysis of SCF’s marketing channels and CRM data in this initial phase. They leveraged AI tools like DeepNote, which cut the time required for exploratory data analysis by 60%. This phase demonstrated how AI can quickly provide insights into:
Lead sources and volumes
Sales cycle duration
Customer segment distinctions
Key Takeaway: AI-powered data analysis can rapidly uncover insights that inform strategy shifts and resource allocation.
Phase 2: AI Use Case Identification
RevOppAI systematically identified AI use cases through:
Data assessment
Onsite customer journey development
Team interviews
They prioritized repetitive, rule-based, or time-consuming tasks and evaluated them based on potential ROI. This process led to the selection of 12 narrow use cases for a year-long implementation, with four chosen for the initial 90-day period.
Key Takeaway: Prioritize AI implementations that drive operational efficiency and productivity, build trust in automation, and demonstrate early ROI.
Phase 3: Implementation and Results
The consulting firm adopted an ecosystem approach, leveraging existing software tools and adding minimal costs. Within 60 days of deployment, measurable results included:
21% year-over-year increase in website visits
10% increase in traffic-to-lead conversion
Tenfold increase in social interactions
480% increase in email and text volume to the target segment, with higher deliverability
Key Takeaway: Start with AI solutions that integrate with existing systems to minimize disruption and maximize adoption.
Challenges and Insights
The case study also highlighted essential considerations for AI implementation:
Allocate adequate time for AI work groups (at least 90 minutes weekly).
Overcome skepticism by demonstrating early wins and measuring time savings.
Provide replicable training tools and process guides to facilitate ongoing adoption.
Establish clear ROI measures from the outset.
Prioritize simplicity over complexity where possible.
By following a structured, phased approach to AI implementation, consulting firms can effectively integrate AI into their practices, enhancing efficiency, productivity, and client value.
This real-world example demonstrates that with careful planning and execution, AI can significantly impact a consulting firm’s operations and client outcomes.
Leveraging AI to Enhance Client Value in Consulting
With AI integrated into your practice, focus on leveraging its capabilities to enhance the value you deliver to clients. Use AI for deeper insights and predictive analysis beyond traditional consulting methods.
Employ machine learning algorithms to analyze vast amounts of industry data, identifying trends and potential disruptions that might not be apparent through conventional analysis. This approach lets you provide clients with more accurate forecasts and strategic recommendations.
Implement AI-driven personalization in your client interactions. Use natural language processing to analyze client communications and tailor your approach based on their preferences and needs.
Key Takeaway
AI should augment, not replace, your consulting expertise. Use it to enhance your decision-making and provide more value to clients, but always combine it with your professional judgment, experience, and ethical standards.
Conclusion
Integrating AI into your consulting practice is no longer a futuristic concept—it’s a present-day necessity. You can revolutionize your practice by assessing your readiness, choosing the right tools, developing a strategic implementation plan, and focusing on enhanced client value.
Remember, the goal is to use AI and improve your consulting services and client outcomes. As you embark on this AI journey, stay curious, adaptable, and focused on the unique value you bring to the market.
The future of consulting is here—are you ready to lead the way?
Resources
“The future of consulting in the age of Generative AI” – EY [link]
“The AI Advantage: How to Put the Artificial Intelligence Revolution to Work” by Thomas H. Davenport
“Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World” by Marco Iansiti and Karim R. Lakhani
The advent of AI in management consulting heralds a new era that significantly enhances our decision-making, problem-solving, and strategic planning capabilities. However, as we harness these powerful tools, we have to also prioritize ethical considerations to ensure responsible implementation.
Let’s explore ten ways AI is revolutionizing our field while adhering to ethical standards:
1. Enhanced Decision-Making through Data Analysis
AI has transformed our analytical capabilities. It enables us to process vast datasets with unprecedented speed and accuracy. Tools like Jasper.ai exemplify how we can synergize human intuition with AI-driven insights and transend the limitations of human analysis and incomplete information.
2. Automation of Cognitive Tasks
By automating routine tasks such as customizing client proposals and refining project deliverables, AI liberates us to engage in higher-order thinking.
This shift facilitates our immersion in strategic ideation and innovative problem-solving and fosters an environment of intellectual rigor and creativity.
3. Efficiency in Problem-Solving
Generative AI tools, including ChatGPT, have revolutionized our problem-solving approach. These tools evaluate multiple scenarios and potential outcomes, allowing us to explore solutions more comprehensively and efficiently.
Leveraging AI models, we can navigate complex business challenges and develop agile strategies with greater precision.
4. Real-Time Insights for Competitive Agility
In today’s volatile market environment, cognitive adaptability is paramount. AI provides real-time insights and competitive intelligence, enabling swift, data-driven strategic adjustments.
By integrating AI with Customer Relationship Management (CRM) systems, we can offer more informed guidance to clients in their operations, marketing initiatives, and product development endeavors.
5. Ethical Considerations in AI Implementation
As we increasingly rely on AI, it’s imperative to establish clear guidelines addressing ethical and transparency concerns. As Certified Management Consultants (CMC®), we must adhere to our Code of Ethics and maintain vigilant oversight of our AI utilization.
6. Personalized Client Experiences
AI empowers us to tailor our services to meet each client’s unique needs.
By leveraging AI for customer segmentation and strategy development, we can create more targeted and impactful solutions while preserving the human touch that distinguishes our work.
7. Augmenting Consulting Expertise
Rather than replacing our expertise, AI augments it.
By handling data-intensive tasks, AI allows us to focus on critical thinking, creativity, and industry knowledge. This symbiosis of human and artificial intelligence elevates the value we deliver to our clients.
8. Streamlining Research and Analysis
AI accelerates our research processes which enables us to identify information and trends with greater efficiency. This enhanced efficiency allows us to dedicate more time to interpreting results and formulating recommendations, thereby improving the quality of our consulting insights.
9. Enhancing Predictive Modeling
AI has significantly advanced the sophistication and accuracy of our predictive models.
However, the ethical use of these models is crucial. We must maintain transparency in our methodologies and remain cognizant of potential biases in the data and algorithms we employ.
10. Improving Client Communication and Reporting
AI assists in generating clear, data-driven reports and presentations. While this enhances communication, we must maintain transparency with our clients, ensuring they comprehend both the role and limitations of AI in our analyses.
In conclusion, AI is fundamentally transforming the core of management consulting, enhancing our decision-making processes, problem-solving capabilities, and ability to gain real-time insights. To fully capitalize on these advantages, we must diligently manage the ethical implications and recognize AI as an integral component of modern consulting practices.
The ethical and responsible utilization of AI tools can lead to significant improvements in our work, enabling us to deliver enhanced value to clients and drive positive change in the business landscape.
I encourage you to delve deeper into the full ICMCI white paper for a comprehensive exploration of the ethical use of AI in management consulting.
As a business management consultant, I’ve seen the highs and lows that come with building and growing a business. From the thrill of launching a successful service offering to the disappointment of a failed campaign, the entrepreneurial journey is a rollercoaster of emotions. However, one thing I’ve learned is that resilience is the key to not only surviving but thriving over time.
Resilience is the ability to bounce back from setbacks, adapt to change, and keep going in the face of adversity.
It’s like having armor that protects you from the inevitable challenges that come with running a business.
In fact, studies have shown that resilience is a critical factor in entrepreneurial success.
According to a report by the Global Entrepreneurship Monitor, entrepreneurs who are more resilient are more likely to succeed than those who are not.
So, how can you build resilience as an entrepreneur? Here are a few strategies that have helped me and my clients:
Develop a Growth Mindset
A growth mindset is a concept developed by psychologist Carol Dweck, which refers to the belief that one’s abilities and intelligence can be developed and improved over time through dedication, hard work, and learning.
Individuals with a growth mindset tend to see challenges as opportunities for growth, embrace failure as a stepping stone to success, and are more likely to persevere in the face of obstacles.
A growth mindset is particularly helpful when building resilience because it fundamentally changes how you perceive and respond to challenges and setbacks, which is essential as an entrepreneur.
Build a Strong Support Network
Research has shown that having mentors, advisors, and a network of fellow entrepreneurs can significantly impact your ability to overcome challenges.
Mentorship, in particular, has been identified as a powerful tool for building resilience.
A study published in the Journal of Business Venturing found that entrepreneurs who had mentors were more likely to exhibit behaviors associated with resilience, such as persistence and adaptability.
In addition to mentors, advisors and fellow entrepreneurs can also play a key role in a support network. Advisors provide specialized knowledge and expertise, while fellow entrepreneurs offer empathy, understanding, and camaraderie.
Together, these individuals form a support system that can help entrepreneurs weather inevitable ups and downs.
Stay Flexible
One of the most crucial ways to develop resilience is to practice adaptability.
Research shows that businesses that are able to adapt to change are more likely to succeed in the long run.
A great example is Sara Blakely, the founder of Spanx.
Blakely started Spanx in 2000 with a revolutionary idea: to create comfortable, slimming undergarments for women.
After successfully launching Spanx and achieving rapid growth, Blakely faced a new challenge when the market began shifting towards athleisure wear. Instead of sticking to her original product line, she expanded Spanx to include leggings, activewear, and other clothing items that aligned with the new trend.
This pivot proved to be highly successful, as Spanx became a leader in the shapewear and athleisure markets.
Blakely’s ability to adapt to changing market trends and pivot her business model is a testament to her resilience and entrepreneurial spirit.
By embracing change and staying flexible, you position your business for sustained growth and relevance as the market evolves and changes.
Celebrate Your Successes
Celebrate successes, no matter how small.
While it’s natural to dwell on failures, focus on achievements to help cultivate a positive mindset and strengthen your ability to bounce back from setbacks. This is also why a growth mindset is so important to adopt.
It boosts confidence, provides perspective, strengthens relationships, and fosters resilience.
The journey of entrepreneurship is fraught with challenges and obstacles, but it’s how we respond to these obstacles that truly defines our success.
By developing a growth mindset, building a strong support network, staying flexible, and celebrating our successes, we can build the resilience needed to weather any storm.
Micro-commitments are small, manageable actions taken consistently over time. They are the complete opposite of grand, one-off gestures, championing instead the steady drip of effort that can lead to an ocean of impact. This concept, while simple, taps into the deep psychology of how we form habits and the intrinsic human desire for consistency and achievement.
A principle as simple as making micro-commitments stands out for its profound ability to build lasting influence and authority.
I’ve championed this approach and seen it flourish at BLUE SAGE Consulting. It holds untapped potential for professionals and businesses alike.
The Psychology Behind Micro-Commitments
At its core, the psychology behind micro-commitments revolves around cognitive dissonance. This is the uncomfortable tension that arises when our actions don’t align with our beliefs and values or fail to follow through on our commitments—when things don’t “feel right.” Conversely, when we make and keep small commitments, especially publicly, we’re driven to maintain consistency with our stated intentions, thereby reducing cognitive dissonance and bolstering our self-perception and determination.
This drive for consistency is powerful and impactful for online and offline professional influence. Regular, committed actions, no matter how small, signal reliability and dedication—traits highly valued in any professional sphere. They also build momentum, turning the potentially mighty task of establishing an online presence into manageable, achievable steps.
Consistency in Content Creation
When it comes to building professional influence online, consistency in content creation is vital. Here, micro-commitments can be a game-changer. For example, publishing a post every Wednesday, sharing industry insights biweekly, or commenting on peers’ content daily are micro-commitments in action. They emphasize that you are engaged with others and involved in different conversations. Though small, these actions compound over time, enhancing your visibility and establishing your voice as a thought leader in your space.
This consistent engagement keeps you visible within your network and beyond, slowly expanding your influence. It also feeds the algorithms that govern our online world, increasing the likelihood that your content will be seen and shared, thus amplifying your reach. Remember, a steady drip of effort can lead to an ocean of impact.
Implementing Micro-Commitments in Your Business
So, how can businesses and professionals implement micro-commitments into their content creation and posting schedules? Here are a few practical strategies:
Start Small: The beauty of micro-commitments is that they are easy to manage without much effort. Choose actions that are achievable within your current resources and constraints. This could mean starting with one post weekly or dedicating 15 minutes daily to engaging with your network.
Be Specific: Vague goals breed inaction and can lead to frustration. Define your micro-commitments with as much specificity as possible. Instead of “post more often,” commit to “posting an industry-related article every Tuesday morning.”
Public Accountability: Announce your commitments publicly, or at least to a circle of peers or colleagues. This garners support and increases your accountability, leveraging the social pressure to follow through, which may be just the push you need.
Track and Reflect: Keep a log of your commitments and their outcomes. This not only measures your consistency but also helps you reflect on your strategy for better results.
Celebrate Small Wins: Acknowledge and celebrate each completed step. This positive reinforcement strengthens your commitment habit and keeps the momentum going, even when progress seems slow.
The Cumulative Impact of Micro-Commitments
The beauty of micro-commitments lies in their cumulative impact. Each small action builds upon the last, creating a tapestry of influence that, over time, can surpass even the most ambitious of initial goals. It’s a testament to the power of consistency, patience, and an incremental approach to achievement.
At BLUE SAGE Consulting, we’ve seen firsthand the transformative power of micro-commitments. From enhancing personal brands to launching new businesses, the principle remains the same: small, regular actions can and do lead to significant outcomes.
In the digital arena, where attention is fleeting and competition fierce, the ability to commit to and consistently execute a micro-commitment strategy can be your greatest asset. This method champions persistence, rewards patience, and ultimately leads to the building of an authentic and enduring professional influence.
So, as you navigate the complexities of the online professional world, remember the power of the small. In the realm of building influence and authority, micro-commitments can lead to the most monumental achievements.
As a business strategy and marketing consultant, I’ve always found the intricate interaction between organizational culture and strategy to be fascinating. Today, I’m excited to delve into a topic at the intersection of these domains: how businesses can authentically build purpose-driven brands by integrating volunteerism into their marketing strategy.
Volunteerism, often associated with acts of altruism and community service, is an unlikely candidate for inclusion in a company’s marketing efforts. However, the reality is quite different.
In today’s socially conscious landscape, consumers are increasingly drawn to brands that align with their values and contribute positively to society. Incorporating volunteerism into your marketing strategy enhances your brand’s image and deepens customer loyalty and engagement.
So, how can businesses effectively integrate volunteerism into their marketing strategy? Let’s explore some key considerations and strategies.
Authenticity Is Paramount
In an era characterized by skepticism and discerning consumers, any attempt to capitalize on volunteerism for purely self-serving purposes will likely backfire. Your company’s actions and messaging must underpin a genuine commitment to social responsibility. Authenticity breeds trust, and trust is the cornerstone of solid customer relationships.
One way to demonstrate authenticity is by aligning your volunteer efforts with your brand’s mission and values. Consider what causes resonate most deeply with your company’s ethos and how you can leverage your resources and expertise to make a meaningful impact. For example, a sustainable fashion brand might partner with environmental organizations to clean up local parks or beaches, aligning with its commitment to eco-conscious practices.
Transparency Is Essential
Be transparent about your motivations for volunteering and the tangible outcomes of your efforts. Share stories and testimonials that illustrate the real-world impact of your initiatives.
Transparency fosters accountability and strengthens your brand’s credibility.
Engage Your Employees`
Another critical aspect of integrating volunteerism into your marketing strategy is employee engagement. Your employees are your most valuable asset; their enthusiasm and passion can be a powerful catalyst for change. Empower your employees to participate in volunteer activities that resonate with them by giving them time and space to do so and providing opportunities for them to contribute their skills and expertise to meaningful causes. Engaged employees are more productive and loyal and also serve as brand ambassadors, which amplifies your message both internally and externally.
Stay Tech Savvy
Consider the role of technology in facilitating volunteerism and amplifying its reach. Leverage social media, crowdfunding platforms, and volunteer management software to connect with volunteers, raise awareness about your initiatives, and mobilize support.
You can harness the power of storytelling through multimedia content—videos, photos, and blog posts—to showcase the impact of your volunteer efforts and inspire others to get involved.
Collaborate For Maximum Impact
By partnering with other businesses, nonprofit organizations, and community groups, you can amplify the impact of your volunteer initiatives and extend your reach. Collaboration fosters innovation and creativity while strengthening relationships with stakeholders to enhance your brand’s visibility and reputation.
By authentically aligning your volunteer efforts with your brand’s mission, engaging your employees, leveraging technology, and fostering collaboration, you can build a purpose-driven brand that resonates with consumers and leaves a lasting legacy of social impact.
Remember: the true measure of success lies not just in profits and market share but in the positive contribution you make to the lives of others and the world.
Gaining credibility and using influence is critical for success in the fast-paced business world. Whether you are an aspiring leader, an experienced professional, or an entrepreneur, joining an industry association is one of the most beneficial ways to build your network while enhancing your reputation. Such organizations provide many advantages that may enhance your reputation, bolster your knowledge, and offer you credibility.
Let’s explore how joining such a group may transform your professional life.
1. Building Credibility Through Collective Expertise
When you align yourself with a reputable industry group, you automatically gain access to a vast reservoir of collective expertise. These organizations often comprise seasoned veterans, thought leaders, and top performers in your field. By actively participating in group discussions, attending seminars, or contributing to collaborative projects, you position yourself as a knowledgeable and engaged member of your industry community.
Moreover, connecting with respected peers lends credence to your professional standing. Potential clients, partners, or employers may align trust with someone affiliated with a recognized industry body. Involvement in an association validates your expertise and signals your commitment to your craft.
2. Amplifying Influence Through Networking Opportunities
Influence stems not only from what you know but also from who you know. Industry groups serve as fertile ground for networking, offering numerous opportunities to connect with influential figures and decision-makers. These interactions can open doors to new partnerships, business opportunities, and career advancements, whether through formal networking events, online forums, or mentorship programs.
By actively engaging with fellow members, contributing meaningfully to discussions and supporting your interests, you can gradually expand your sphere of influence within your industry. Over time, your insights, ideas, and contributions can be recognized and respected, bolstering your reputation as a thought leader and influencer.
3. Cultivating Gravitas Through Leadership Roles
One of the most effective ways to demonstrate your expertise and solidify your influence within an industry group is to assume leadership roles. There are many ways to volunteer in an industry group: serving on the board of directors, chairing a committee, or spearheading a special initiative. Leadership positions afford you the opportunity to make a tangible impact and leave a lasting impression.
Taking on leadership responsibilities enhances your visibility within the organization and showcases your leadership abilities and strategic acumen to a broader industry audience. It positions you as a trusted authority and gives you a platform to champion essential causes, drive innovation, and shape the direction of your industry.
Final Thoughts
By surrounding yourself with like-minded experts, using their aggregate expertise, and actively engaging in networking and leadership opportunities, you can significantly increase your credibility, magnify your influence, and develop a sense of gravitas that makes you stand out in your area. So don’t undervalue the influence of affiliations; they might be the spark that propels your career forward.
Optimizing your online presence establishes credibility, fosters meaningful connections, and enhances your digital brand.
In the interconnected world of digital marketing, your online presence is your online calling card.
Just as a savvy entrepreneur strategically chooses the perfect spot in a busy marketplace, maximizing your digital footprint can position you for new opportunities and fruitful collaborations.
Join me as I outline threesimple steps to optimize your online presence one hour at a time.
1) Conduct a social media audit (15 minutes)
As a first step, review all your social media profiles. Is your industry, function, and location current on each of your profiles? Is your “offering” up-to-date? How recent is your headshot?
Think of your online profiles as setting up shop in the bustling bazaar of the internet. It’s about making your presence known, in an authentic way, and saying – “Here I am!”.
Research shows that optimizing your online presence increases your visibility and creates more opportunities, particularly for business owners and entrepreneurs.
Set aside 15 minutes to update any outdated information, including your industry, role, and location. Make sure your offerings are current, and if it’s been a while, consider updating your headshot for a fresh and professional look.
By updating your online profiles, you put yourself in the spotlight. This visibility makes you easier to find and shows your commitment to professional growth.
2) Create value-added content (30 minutes)
Now that you’ve spruced up your profiles, it’s time to focus on what you actually want to say. Quality content is critical when it comes to an impactful online presence.
Be sure to offer something valuable to your audience that keeps them engaged and coming back for more.
First, set aside a few minutes to brainstorm content ideas. Think about what your audience would find interesting or useful. What do you find interesting and useful? Consider recent trends in your industry or niche, common questions your audience might have, or any insights you can share based on your expertise. Jot down a few potential topics to explore.
Next, allocate about 10 minutes to outline and create a piece of content for just one of these topics. This doesn’t have to be detailed; just jot down the main points or key ideas you want to cover. A basic structure will help you stay focused and organized when you start writing.
Now, spend 20 minutes creating the actual content. This could be a blog post, a social media update, a video, or whatever format works best for you and your audience. Focus on delivering value and addressing the needs or interests of your audience. Keep it concise and engaging to hold their attention. Feel free to use generative AI to support your creative process, but always make it authentic.
Lastly, take the remaining time to proofread and polish things up. Check for any typos or grammatical errors, and make sure your message is clear and coherent.
By following these steps, you can quickly create and share valuable content that enhances your online presence and keeps your audience engaged. Remember to stay consistent with your posting schedule to maintain momentum and build a loyal following over time.
3) Engage authentically with your audience (15 minutes)
Once you’ve published your valuable content, it’s important to engage with your audience. Respond to comments, messages, and inquiries promptly and authentically. This shows that you value their input and fosters a sense of community around your brand. Spend about five minutes (or longer!) checking your notifications and responding to any interactions.
Think about spending 10 minutes to proactively engage with other relevant content in your industry or niche. Like, comment, and share posts from peers and influencers to expand your reach and build relationships within your community. This reciprocal engagement not only boosts your visibility but also establishes you as an active and respected member of your online community.
By following these steps, you can maximize the impact of your online presence in just one hour or less.
Remember, consistency and authenticity are key to building a strong and influential digital brand that resonates with your audience and establishes you as a credible authority in your field.
The volunteer community is a membership organization’s heart and soul. Their contribution is priceless, and the organization couldn’t function without them. Not only do they make things happen behind the scenes, but they also express the values of the organization in their activities. Characteristics such as leadership, personal growth, gratitude, community, vision, honor, and respect are evident in their involvement.
The Power of Gratitude in Volunteer Contributions
While leaders who value contribution will give regardless of recognition, without acknowledgment, their energy, interest, and enthusiasm may wane over time. A simple act of gratitude fuels their internal drivers and affirms them as individuals and contributors, encouraging them personally and professionally.
Challenges in Keeping Recognition at the Forefront
Why is it so difficult to keep recognition at the forefront when organizations often depend on it? A couple of reasons come to mind. First, those who volunteer are motivated by personal satisfaction and a commitment to the organization and aren’t usually seeking acknowledgment. Second, in an organization like CMC-Global Institute, the leaders are also volunteers who contribute their time and expertise in addition to full-time work.
Creating and Reinforcing a Culture of Recognition
How can we create and reinforce a culture of recognition? Josh Bersin researched the topic of employee recognition and shared these best practices that apply in both workplace and non-profit scenarios:
Implement Peer-to-Peer Recognition: Not top-down.
Make Recognition Easy and Frequent: In Maslow’s hierarchy of needs, two of the most valuable psychological needs we have as human beings are the need to be appreciated and the need to “belong.” These needs are met through peer-to-peer thanks and recognition.
The study revealed that “Companies that scored in the top 20% for building a ‘recognition-rich culture’ actually had 31% lower voluntary turnover rates!”
Fostering a Culture of Recognition
What would a culture of recognition look like in your company? In any organization to which you belong? It starts with individuals, teams, and leaders noticing, inquiring, and being interested in the actions of others, and recognizing their achievements. A culture of recognition starts with an attitude of gratitude.
The Ripple Effects of Gratitude
An attitude of gratitude has ripple effects far beyond the impact on a company, a volunteer organization, or the individuals themselves. It can resonate within the culture and help to shape it into the future. Start today.
(Adapted from the original version that appeared in C2M Connect, January 2015 by Kathie Nelson and Pamela Campagna)
If teaching had a playbook, it might include lesson plans, class materials, presentations, exercises, activities, and assessments that support the course learning objectives. When I walk into a classroom, I’ve got my playbook ready for that day’s class. But last week’s classes were different from any other, and I wasn’t sure what to expect. That’s when I taught a face-to-face summer course at a college in Cambridge, Massachusetts to pilot in-person teaching for courses in the fall. This was a daunting experience filled with uncertainty and trepidation, one that many educators will be faced with come fall. Here are some lessons that I learned from that experience.
A few months ago, the startling realization of a raging pandemic catapulted students and faculty online in a matter of days. The shift to online teaching was a case study in agility. Faculty from our campuses around the world pooled their knowledge and technical platform experience as we prepared to welcome students to our online campus. After a few days of teaching online, we became accustomed to rows of boxes on a computer screen instead of rows of students in a classroom.
I can’t say that I’m an expert in pedagogy and teaching strategies but having pioneered teaching in a COVID-era classroom with twenty-seven students, I have a unique perspective that is different from classes I have taught over the past twenty-three years. If you are planning to join your students in the classroom this year, consider the opportunity to rethink what that means for you.
Preparing for a COVID-era class takes more time and thoughtfulness than before.
The decision to enter the classroom wasn’t an easy one to make. Friends and family voiced their concerns, and most of us had questions about how an in person class would run. Given that we would be the only class on campus at the time, the associated risk seemed manageable. After thinking through the emotional and psychological aspects of teaching in a COVID-era classroom, I started to plan. Christine I. McClure taught an in-person class this summer at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She notes that “there is definitely a learning curve to COVID-style teaching, and it is a lot of work”. Be sure to set aside enough time for planning. In my case, a colleague and I had originally designed this new course, assuming that it would be taught in a face-to-face classroom. Once our classes moved to virtual delivery, I redesigned the course accordingly. The final version of the course turned out to be different than the other two versions since safety guidelines for student interaction and movement in a confined space had to be factored in. Fortunately, I had allocated enough time in my schedule for the course redesign and preparation.
There are lots of moving parts involved in a COVID-era classroom.
I didn’t quite realize how much the physical classroom itself is an element of learning, especially since the topics that I teach lend themselves to interactivity and experiential learning. When I entered the school for a preliminary site visit, aside from the fact that there were no students or faculty the building, it felt different. The lobby welcomed guests to evenly space themselves as they entered through the key card turnstiles. Crowded elevators are now limited to only two people per ride, with emblems on the floor that mark the distanced location where each rider should stand. The classroom traffic flow was marked: entry and exit are limited to specific doors; signage marks the movement among seats/tables in the classroom, just like in the grocery store.
If students will be moving around in your classroom, consider how that might work. Movement in the classroom should be thoughtfully choreographed to factor in safety guidelines. In my case, twenty-seven students were situated in a flexible classroom with six feet between each seat/table. Consider how activities such as team discussions and bathroom breaks might be handled to minimize movement and contact within the classroom. For example, during the break, students were invited to exit the classroom in groups in order to minimize the traffic in the bathrooms.
Classes that feature a good amount of group work may require alterations. Instead of working side-by-side, student teams will need to work across physical distance in the classroom, making it difficult to hear one another (and read one’s lips) while wearing masks and face shields. I used a lavalier microphone initially but abandoned it after the microphone clip slipped off my face shield one too many times. It took a while for us to learn how to modulate our voices so that everyone could be heard and understood.
What are the considerations for your classroom?
Take advantage of available meeting rooms and other spaces.
Consider how your class is “typically” structured. Make use of any space that is available to you outside of the classroom. We were fortunate to have access to team rooms (smaller meeting rooms) where 3 to 4 students could meet comfortably within safety protocols. Chairs were positioned on marked locations to ensure proper distancing. It is worth noting that working in teams requires discipline and constant reminders to limit contact and reinforce new habits.
There were many safeguards in place to ensure a safe academic environment. A good amount of outreach was sent to students before the start of the class which probably contributed to their awareness. The course, entitled Persuasion and Influence, was an intensive 4-day elective for master’s students from around the world. There were several pre-requisites for students to join the class: participants could join in-person only and then only after completing a mandatory quiz to acknowledge that they had watched the “Back to campus” information video and completed a self-declaration. Students that had not properly quarantined in advance of the course start date (if required) were not allowed to join the class. In addition, daily alerts were sent to each student to inquire about their physical well-being.
It’s important to set the tone for your students.
Being in a COVID-era classroom is a brave choice. The way that we handle this choice, as educators, is up to us. Many students in our classrooms will be apprehensive about being back to school. Many of our faculty will be apprehensive as well. It’s up to us to set the stage and the tone for our students’ learning experience.
I anticipated what the students’ mindset might be, and we spent a lot of time in open discussion at the beginning of class. Just like with other courses, we started with student introductions and expectations for the course. Typically, I ask students to jot down their expectations for the course and for learning, and then post their responses on the wall at the front of the room. We use this to get to know one another and introduce the course. In this classroom, however, I used a Mentimeter poll for students to share their thoughts in order to minimize movement and contact.
Many of the comments revealed what students were thinking: “I hope to be COVID-free by the end of class,” “I’m happy just to be around people again.” Students talked about how they were feeling and what it means to be back in a classroom after months away, much in the way that I noted in a recent essay, Canary in the Coal Mine or Canary in the Classroom?One of our guest speakers acknowledged the courage that students demonstrated by being in the classroom. We talked about how we are changing habits in our learning environment and about restrictions and ways to encourage psychological and physical safety in the classroom. Consider different ways that you might enforce these new habits in your classroom.
In a recent McKinsey report, Amy Edmondson notes that “For many people during the pandemic, the explicitness of the physical lack of safety has been experienced as a shared fear, which has allowed them to be more open and intimate and more able to voice their thoughts and concerns with colleagues. This collective fear thus becomes a potential driver of collaboration and innovation, further contributing to an open environment for producing and sharing ideas that under normal conditions may have remained unshared.” Glimpses of this collective fear surfaced during the four-day course and contributed to a collective sense of community.
Make safety a shared responsibility in the classroom to reinforce new habits.
This one might seem obvious, but I wasn’t quite sure how to approach the topic until the students were in the classroom. The floor at the front of the room was marked with painter’s tape around the “professor’s bubble” that included the podium. In order to minimize physical contact, the goal is to stay within the “bubble” and for students to stay in their physically distanced seats. “I expect that we are going to give each other feedback and keep each other honest. So if you’re observing somebody that’s not distancing, it’s okay to mention it. If you see me walking out of my bubble, raise your hand and let me know”, I explained. Ten minutes later, a student raised her hand: “You’re outside of the bubble, professor.” From that point, we established the norm to remind one another, constantly, to follow safety precautions.
With safety at the forefront, it’s important to rethink human interaction and creative ways for students to stay engaged with the course topics while meeting learning objectives.
Modify your teaching strategies to take advantage of technology.
Students presented a preview of their project on the last day of class, which would typically involve a presentation by the entire team at the front of the classroom. One team member would insert a USB drive in the podium computer and then remove it when they were finished. In order to minimize contact and movement I set up a section in Canvas where teams uploaded the presentations. I downloaded each presentation, thereby avoiding the need for any student to touch the podium computer. We established a rule that only one person per team could use the slide clicker, which they picked up and returned to a table. After each use, I wiped down the device and anyone that touched it washed their hands. Student teams stood at the front of the classroom (in the “professor’s bubble”), physically distanced, and delivered their presentations.
We used technology to bring the outside guest speakers closer to the class when students joined the Zoom session from their computers while they were seated in the classroom, and the guest speaker was projecting on a large screen at the front of the room. There are other techniques that you may want to try in your environment. For example, when students dispersed to team rooms, I opened a Zoom session for the entire class. One student joined from each team in order to connect the entire class from their physical team rooms. We also experimented with using WhatsApp to send instructions and questions to each team while they were in their team rooms. Using virtual technology in a physical setting is still a work-in-progress but it can be useful when some of the students are dispersed, effectively tethering all of us together.
I can say that I felt differently from the first day of class to the last day. The kickoff was a bit quirky – meeting one another for the first time, adjusting masks, seating arrangements, safety protocols and teaching a course I had not taught before. What surprised me the most about this in-class experience? It will take more than a four-day course to change habits that we have developed over years of teaching and learning. I was surprised by how our “pioneer community” of learners had developed a sense of camaraderie during our time together, perhaps because of our shared experience and the newness of it all. With practice and persistence, hopefully the precautions that we have taken will result in a safe learning environment for all of us. I also discovered a silver lining: due to the lighter-than-usual traffic, my 75-minute commute has been cut in half.
Are you a teacher who has taught in a COVID-era classroom?
How did your prepare for it? What was the student experience?
About the author:
Pamela Campagna MBA, CMC is the President of BLUE SAGE Consulting, Inc. a certified women-owned management consulting firm. Pamela is a board member and chair of the Marketing and Membership Committee of CMC-Global Institute, a virtual global community for professional management consultants. She is also a Professor of Practice at Hult International Business School in Cambridge, MA where she has been teaching leadership, strategy and management courses since 2014.
A text message I’ve received many times in the past few weeks from my daughter – a millennial whose employer (along with her husband’s) has decided to wait until 2021 before they allow employees back into the workplace. I am a primary caregiver for two octogenarians (one of whom recently suffered a stroke). I am a mother, a sister, an aunt, a daughter, a consultant, and a professor.
I have been “asked” to teach an upcoming course on Persuasion and Influence in a face-to-face classroom on July 6, 2020. During this time of uncertainty, we’re encountering situations we couldn’t have imagined even a few months ago. Situations challenge our beliefs, persistence, and the world we knew before the pandemic.
I’ve been a teacher for most of my life, and for the past 20+ years I’ve been paid for it.
Feelings of Going Into The Classroom
Although my university is adopting the necessary precautions and following state guidelines, the uncontrollable reopening aspects are difficult to anticipate. Our student population is skewed toward global learners, many of whom opt to attend university in the U.S. to experience the social aspects of living abroad.
While we may be able to enforce social distancing, personal hygiene practices, and mask-wearing on campus, we can’t ensure these practices outside of campus.
Many articles characterize the risk of returning to the classroom:
“But as much as I love brick-and-mortar teaching, I shudder at the prospect of teaching in a room filled with asymptomatic superspreaders,” wrote Paul M. Kellermann, Teaching Professor of English at Penn State University.
At the same time, researchers and government entities lay out the fact that reopening our schools is inevitable.
Student PTSD
Safety considerations aside (but of paramount importance), there is also the student experience. When COVID-19 started its rampage worldwide, I taught in a “physical presence” classroom of 75 students. The direct impact on my students tracked the sickness as it spread from Asia to Europe.
Each day, new reports of sick or dying friends and family members flowed into class discussions. Students lived through the trauma of the onset of city, state, and country shutdowns; many of them hastily returned to the safety of their families in their home countries.
Within days, the university programs shifted to online instruction before the end of the term, so students quickly experienced a change in lifestyle and education. During next week’s in-person class, I’ve allotted time in my lesson plan to discuss students’ experiences and re-entry to encourage a psychologically safe classroom that supports a physically safe one.
Preparation
Preparing to teach a course during a pandemic has a subtle yet important impact on pedagogy and learning objectives. My teaching style is driven by movement and use of space in the classroom – all of which must be rethought and rearranged.
Instead of moving among teams of students in the classroom, each interaction comes with a thoughtful 6-feet of distance.
Instead of ideating around a piece of paper taped to a wall, students will take turns adding their thoughts to a page (using their own assigned markers, of course).
A safe classroom requires down-to-the-minute planning to anticipate social distancing and safety measures and extra time needed to do so.
Canary In The Classroom
What can we learn from the experience of cautiously reopening our classrooms? How will this change the way that we teach or the learning experience of our students? There is certainly more to come as we explore this new way of learning.
Pamela Campagna MBA, CMC is the President of BLUE SAGE Consulting, Inc. a certified women-owned consulting firm. Pamela is a board member and chair of the Marketing and Membership Committee of CMC-Global Institute, a virtual global community for professional management consultants.
She is also a Professor of Practice at Hult International Business School, where she has taught leadership, strategy, and management courses since 2014.