The marketing-to-sales lead process should be simple. Marketing generates quality leads, sales happily accept them, deals close, the MQL to SQL (Sales Qualified Leads) conversion rate is almost 100%, and everything is terrific, right? WRONG! If marketing holds onto...
Perhaps, like many people around the world, you made New Year Resolutions as last year rolled into this one. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s...
Even though your business is considered successful, you still feel like there’s more that can happen; you’re just not sure how or what. You’ve thought about hiring a business consultant but don’t really think that it’s worth the expense because...
In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
Successful sales and marketing alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over several posts, I’ll share a demand generation alignment checklist that I’ve created and...