BLUE SAGE insights
Welcome to BLUE SAGE Insights! Here, you will find insightful trends, expert analysis, and actionable tips to propel yourself and your organization forward. We also unpack thoughts on strategy, marketing, entrepreneurship, and more.
Whether you’re a seasoned business owner, a budding startup, or simply curious about business and professional development, BLUE SAGE Insights may be of interest to you.
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7 Secrets to an Effective Virtual Workshop
Collaboration in a global marketing setting can be challenging on the best of days. Our guest blogger, Jen Kelly of New Initiatives Marketing shares her views on how to rise to the challenge. Delivering a workshop can be one of the best ways to share your knowledge...
Common Mistakes in the Marketing-to-Sales Lead Process and How to Avoid Them
The marketing-to-sales lead process should be simple. Marketing generates quality leads, sales happily accept them, deals close, the MQL to SQL (Sales Qualified Leads) conversion rate is almost 100%, and everything is terrific, right? WRONG! If marketing holds onto...
New Year, New Resolve, New Perspective
Perhaps, like many people around the world, you made New Year Resolutions as last year rolled into this one. Items such as eating healthier, getting organized and losing weight typically top the list of resolutions people commit to in the waning hours of New Year’s...
4 Reasons Why You Should Use a Business Management Consultant
Even though your business is considered successful, you still feel like there's more that can happen; you're just not sure how or what. You've thought about hiring a business consultant but don’t really think that it's worth the expense because you're not sure how...
Understanding Buyer Personas: The Key to Effective Marketing and Sales Alignment
In my first post on sales and marketing alignment, I shared a demand generation alignment checklist I’ve created and have continually refined over many years of marketing with many high-growth software companies. Here, I’ll dive into the first two items of the...
Spotlight on Sales and Marketing Alignment
Successful sales and marketing alignment seldom happens by accident or because everyone wishes it. It requires true conscious competence and a commitment by all key parties. Over several posts, I’ll share a demand generation alignment checklist that I’ve created and...