BLUE SAGE insights
Welcome to BLUE SAGE Insights! Here, you will find insightful trends, expert analysis, and actionable tips to propel yourself and your organization forward. We also unpack thoughts on strategy, marketing, entrepreneurship, and more.
Whether you’re a seasoned business owner, a budding startup, or simply curious about business and professional development, BLUE SAGE Insights may be of interest to you.
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4 Ways The Hopkinton Town Slogan Applies to Business
Every April, my hometown of Hopkinton, MA - the start of the Boston Marathon - turns into an athlete’s village when tens of thousands of runners and spectators descend on our streets to make their way along the 26.2 mile course into Boston. In years past, we...
6 Inbound Marketing Myths That Set You Up for Failure
It’s fine to learn from your own mistakes, and it’s better to learn from someone else’s. Take inbound marketing for example. Countless businesses have tried to implement inbound marketing within their organization, only to fail miserably. And why? Not because of any...
Poking, Prodding, Producing: The 3P Method of Business Management Consulting
Those of you who are familiar with us know that we take a somewhat unique approach to business management consulting. In addition to the research, reporting and advisements of traditional consultants, we actually enjoy getting our hands dirty with execution. That...
5 Ways to Make Sure Your Sales Team is Ready for Inbound Leads
After years of cold-calling and prospecting, your sales team is now (or soon to be) receiving inbound leads for the first time. The question is, are they ready? In our experience, most sales teams are not; they ignore the key differences between inbound (warm) leads...
Leadership Comes from Different Places
"I believe the children are our future. Teach them well and let them lead the way." Whitney Houston Last weekend, I participated as a judge at the 20th Annual Kogod Case Competition at my alma mater, American University. More than 175 undergraduate and graduate...
How to Know How Far to Go: Business Lessons From the Mountains – Part II
I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am. Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”? I learned...