BLUE SAGE insights
Welcome to BLUE SAGE Insights! Here, you will find insightful trends, expert analysis, and actionable tips to propel yourself and your organization forward. We also unpack thoughts on strategy, marketing, entrepreneurship, and more.
Whether you’re a seasoned business owner, a budding startup, or simply curious about business and professional development, BLUE SAGE Insights may be of interest to you.
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How to Know How Far to Go: Business Lessons From the Mountains – Part I
I recently hiked two 4,000-foot peaks in the White Mountains. This may not seem like a big deal to many – unless you’re afraid of heights like I am. Regardless, I decided to join in on a trip to the White Mountains, thinking, “How difficult could this be”? I learned...
Here Are Eight Things I Learned From Social Media Beginners
Are you talking over the heads of your audience? It’s easy to do without realizing it. One of the benefits of being a business management consultant is getting out in the world every day and meeting people from various types of companies and industries. I recently had...
Your Healthy Business Checklist
We originally posted this Healthy Business Checklist in 2008. The checklist items are still valid over three years later, but there are a few significant adjustments… 1. Keep Your Plans Current In 2008, we talked about taking a look at your sales funnel, and closely...
Building An Inbound Business
For inbound marketing to succeed, companies must adopt the mindset of an inbound business. In other words, they need to align their inbound marketing efforts with the goals and processes of sales, product, IT, and other departments. For example, when inbound marketing...